GDPR

We place great importance on protecting your personal information and privacy rights online. Please read our privacy policy Our goal is to explain to you how we handle your personal information, what information we store and how we use it.

• information on the processing and protection of personal data

  • The protection of your personal data is very important to us, which is why we always act in accordance with the relevant legislation and international standards.
  • In connection with the adoption of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (GDPR), which applies to the processing of your personal data by our company SAFRO Ltd. with effect from 25 May 2018, I�O 28079426, with its registered office at 382 32 Chlumec 23, registered in the Commercial Register maintained by the Regional Court in �esk� Bud�jovice under file number C 16001 (hereinafter referred to as the "Company" or also "we"), we provide you below with a summary of basic information about the processing and protection of your personal data by the Company.

• what personal data we process and how we obtain it

  • The personal data that we process about you and the extent of which varies mainly according to the purpose and services provided:
    • For the purposes of concluding and administering the contract and the execution of the delivery
      (a) Identification data (name, surname, date of birth, address)
      (b) Contact data (e-mail, telephone number)
      (c) Company name, registration number/ID number, registered office (if you are an entrepreneur).
    • For the purpose of improving our services, offers and verifying the purchase experience
      (a) Data about your visit to our website (cookies, IP address)
      (b) Data about your purchasing habits and use of our services, such as date/price and name of products purchased, including related communications with you.
    • For marketing and advertising personalisation purposes
      (a) Data about your visit to our website (cookies, IP address)
      (b) Data about your shopping habits and use of our services, such as the date/price and name of products purchased, including related communications with you.
  • We primarily obtain personal data directly from you (in particular when you enter into a contract and during the contractual relationship) and also on the basis of your visits to our website (see cookies section below).

• how we use your personal data

  • We use your personal data mainly for the following purposes:
    (a) to enter into a contract and fulfil your order;
    (b) to communicate with you and manage our contractual relationship;
    (c) to analyse, evaluate and improve our customer service;
    (d) to deal with your complaints and claims;
    (e) to comply with our legal obligations; and
    (f) with your consent, to inform you of changes and updates to the products and services we provide and our personalised offers.
  • Where necessary for the conclusion and performance of a contract, or to protect our legitimate interests related to the conclusion or performance of a contract, based on your consent or where permitted by law, which also provides for the protection of your rights, we use technology in particular to create customer profiles of you for the above purposes.
  • In the case of consent for marketing purposes (including, where applicable, profiling for the purpose of offering suitable goods and services and processing cookies), this period is 5 years from the date of consent or its renewal. In other cases, the processing period is based on the purpose of the processing or is determined by law.

• legal basis for processing your personal data

  • The legal basis that allows us to process your personal data depends on the purpose for which we process the personal data. Therefore, we may process your personal data in a particular case without your consent because:
    (a) it is necessary for the purpose of concluding or performing a contract with you;
    (b) it is necessary for compliance with our legal obligations (e.g. in the field of accounting and taxation);
    (c) it is necessary for the protection of our legitimate interests (e.g. in connection with the exercise of claims under contracts or in connection with the analysis and improvement of our services);
  • With your consent, we may process your personal data for marketing purposes, i.e. offering our products, informing you about new products or other commercial communications, by sending it to your email address and using personalised marketing and remarketing. You may withdraw your consent to this use of your personal data at any time by sending your withdrawal of consent to our email zahrada@safro.cz or in writing to the Company at the above address.

• who we share your personal information with

  • We may disclose your personal information to:
    (a) service providers who provide services to us in connection with our business, in particular carriers, your payment processors, those who assist us with the administration of contracts and claims for performance by you or who print and deliver documents;
    (b) service providers who assist us with evaluating your shopping experience, site visit, site optimization and site performance;
    (c) other persons in accordance with applicable law (e.g. (c) notifications to the tax authorities in cases provided for by law, to the police in the context of criminal investigations, etc.).
  • Your personal data may be transferred to and stored within countries of the European Economic Area (EEA) as well as by entities located outside the EEA, in particular providers of information technology, cloud-based and other related services. In such cases, we ensure an adequate level of personal data protection in accordance with the GDPR.

• what are cookies and how we use them

  • Cookies are small text files stored on your device when you visit our websites. They enable the proper functioning of the website, remember your preferences, help us analyse website traffic and, in some cases, display relevant content and advertisements.

    We use the following types of cookies on our websites in particular:

    (a) essential cookies, which are necessary for the proper operation and security of the website;

    (b) analytical cookies, which help us understand how our website is used and allow us to improve its content, functionality and user experience;

    (c) marketing cookies, which enable us to measure the effectiveness of advertising campaigns and present offers that may be relevant to your interests.

    Essential cookies are processed on the basis of our legitimate interest in ensuring the proper functioning of our website. Analytical and marketing cookies are used only on the basis of your consent provided through the cookie banner or another consent management tool.

    Information collected through cookies may be shared with our contractual partners who provide analytical, marketing or technical services related to the operation and development of our websites.

    You may change or withdraw your consent to the use of analytical and marketing cookies at any time through the cookie settings available on our websites. You may also restrict or disable the use of cookies through your web browser settings. Please note that restricting certain types of cookies may affect the functionality of the website or the availability of some of its features.

• what are your rights

  • In connection with the processing of your personal data, you have in particular the following rights:
    (a) the right to receive clear, transparent and comprehensible information about how we use your personal data and what your rights are;
    (b) the right to access your personal data and to be provided with further information related to its processing by the Company;
    (c) the right to rectification of inaccurate and incomplete personal data;
    (d) the right to have your personal data erased, in particular if (i) it is no longer necessary for further processing; (ii) you have withdrawn your consent to its processing; (iii) you have legitimately objected to its processing; (iv) it has been processed unlawfully; or (v) it must be erased by law;
    (e) the right to restrict the processing of your personal data where (i) you challenge the accuracy of the personal data for as long as we have not verified its accuracy; (ii) the processing is unlawful; (iii) we no longer need the data but you need the data for the purposes of pursuing your legal claims; or (iv) you object to the processing of the data for as long as we have not verified that our legitimate grounds outweigh your interests;
    (f) the right to object to the processing of your personal data where we process it (i) for direct marketing purposes or (ii) for the purposes of our legitimate interests;
    (g) the right to obtain your personal data and transfer it to another service provider;
    (h) the right to lodge a complaint with the Data Protection Authority, Pplk. Sochora 27, 170 00 Prague 7; www.uoou.cz
  • If you wish to exercise any of the above rights, please contact us using the contact details below.

• how we protect your personal data

  • In order to ensure the security and confidentiality of your personal data, which is extremely important to us, we use technical and organisational measures, in particular to protect against unauthorised access to and misuse of data, to ensure the security of our IT systems and to recover data in the event of an incident. Where appropriate, we use encryption to protect your data. All measures are regularly evaluated and updated.
  • The processing of personal data is carried out manually and in electronic information systems, which are subject to physical, technical and procedural controls. We have a security mechanism in place to protect your data, including technical, organisational and personnel measures, and we require the same level of protection from our processors.

• do you need further information or do you need to exercise your rights

  • In addition to the web address here, the full version of the Personal Data Handling and Protection Policy is available at our head office. You may request a written copy by using the method set out below.
  • If you have any questions about the processing of your personal data, need any other related assistance or wish to exercise your rights, please contact the Data Protection Officer by telephone (during business hours) at +420 776 881 881, electronically by email at zahrada@safro.cz or in writing at the Company's address above.